Believe it or not, business is not all about concentrating on making sales.
Yeah, that’s the end goal, but along the way, one of your most important tasks as a business owner is to track the results of your marketing.
Keeping track of your marketing efforts is a surefire way to knowing what will work – and what won’t – when it comes to attracting and keeping your customers.
Setting up tools such as social media automation and CRM (customer relationship management) software will give you great insight into what your target market’s interests are, what they respond to the most and the least, and how closely they engage in your content.
There are plenty of metric tools available that you can incorporate into your marketing strategy, so that you won’t be in the dark about the results of your efforts.
One of the best metric tools hands-down is Google Analytics. It’s free and it’s super easy to install on your website.
With Google Analytics, you’d be able to pinpoint where your customers are located around the world, review the SEO keywords they’re searching for in order to find your website, and see which content pages they’re engaging with in real-time.
You can also allocate your marketing budget into specific tasks, such as blogging or posting on social media platforms, and calculate your ROI after each quarter in business.
Other customer analytical platforms include Kissmetrics, Crazy Egg, and Clicky.
Another way to track your marketing is by installing an automation system on all of your distributed content, which can include social media content, blog posts, videos, podcasts, and e-books. The choice is really yours.
Software, such as Buffer, Marketo, and Hubspot, allows businesses to upload content into their system and measure its effectiveness on the customers. Automating your marketing efforts also allows you to schedule your posts and distribute them by a specific day, time, or user in the database.
For example, if you want your Twitter account to send out specific tweets every day at 8am, 12 noon, and 3pm, these tools can help you queue your marketing messages, deliver them out on time, and track how many of your followers clicked on your corresponding content.
Similar to this are several e-mail and newsletter marketing tools that are also available as tracking resources. Sites like Constant Contact, Get Response, and MailChimp offer analytical data that you can browse through in your dashboard.
Reviewing data is the key to figuring out if you’re giving your customers exactly what they’re craving.
Do you notice them responding well to your blog posts more than your YouTube videos? Do they Tweet you more than they leave messages on your Facebook wall?
If you can track the hot spots that your customers gravitate towards, it will make the content marketing process much more clear for you as a business owner.