Before you can really get in the groove with your marketing strategy and see some success from it, you have to know the ins and outs of whom exactly you’re marketing to. You can come up with the best ideas for your website, including the design aesthetic, content, and products… but if your targeting isn’t on point, then all of this might unfortunately turn into a bust.Don’t let your ideas and your effort go to waste.
The key to marketing your online brand the right way is to know the innermost parts of your ideal customer. That includes their psychology or subconscious thoughts.
You have to know what they’re really seeking and yearning for.
What are their desires? What are they daydreaming about during the day? What’s keeping them up at night? What are they visualizing? And how can your brand satisfy them deep down?
These are the types of questions you need to be able to confidently answer about your customer.
Here’s a free download to help you out with this: shecopywrites.com/buyerpersona.
I designed it so that you can print it out and have a customer profile to actually write on in order to always remind you of who your core buyer is.
Marketing is about going after the right person — not just any person.
You have to narrow it down to a niche so that you can position and present your online brand in the most effective way possible.
The more you understand and empathize with the mindset of your target market, the better you can market your business to them. Your marketing messages will end up resonating with them more. If you acknowledge their exact pain points or use the same language they use, for example, that’s what makes them emotionally connect.
Once you have your buyer persona written out, consider expanding it even more with a list of places online where your ideal customers are (or will be) sharing their experience. You can try…
• Instagram and YouTube comments
• private Facebook groups
• message boards
• Q&A websites like Yahoo or Quora
Scour through and make note of what they’re saying, asking, praising, and even complaining about. Then frame your content around responding directly to those conversations.
For example, say you’re starting a new blog about working from home.
Let’s use this screenshot from my Facebook timeline where you can see this post from a group I’m in called Women Helping Women Entrepreneurs…
Lauren’s asking the question, “Any advice on how to start earning an income from home, ladies?”
224 people and counting have commented so far. If you were a new blogger in that niche, that would be your prime opportunity to join in on the conversation and make yourself known.
It’s really a triple win because not only are you 1.) collecting intel on your customer, you’re also 2.) taking the initiative to build a personal relationship with an ideal customer, and 3.) you’re introducing your online brand to hundreds, if not thousands, of other people all at the same time.
See how it’s all connected?
You can also flip it around and be the one asking the questions. Put out a mini-survey with 1-2 very specific questions and just wait for everyone to chime in. That’s a great way to gauge the mindset of your target customers, and it also gives you the opportunity to mirror their mindset in your copy.
Understanding every nuance about your target market puts you more in sync with him or her. Take all the emotions and keywords that you can extract from your customer research and tie it back in with your copy. This in turn will make you stand out in the crowd and instill a feeling of comfort and relatability in your customer that they may not be able to find anywhere else.