Let’s make up a company and call it . . . Xaviera. The owner is Xaviera Angel, an LA-based interior designer who’s in the process of building a new website to showcase her services. She’s already created a logo, moodboard, and blog layout, which are below.
See how I have a yellow box blinking over the Fall Design Guide in the side widget?
That’s her free offer, which attracts people into her sales funnel. I’ll show you exactly how to set one up for yourself, and emulate Xaviera’s model to blog monetization.
Below are 4 steps on how to go from a customer’s email address to a high-priced conversion.
1. Create a new opt-in form.
Let’s use Mailchimp as an opt-in host. Of course, choose a login name and password, click on Lists in the top menu, and create a new list.
Once you’ve done this, click on Signup forms.
Then click on Form Builder in order to modify the messages your readers will see once they opt-in to your list.
When the Form Builder pops up next, begin customizing the form with various options. In the image below, I chose to only include the email address and subscribe button.
2. Setup delivery of your free resource.
Now that I have the opt-in form created, I can insert the link to my free piece of content in the spot that says Confirmation thank you page.
Let’s take Xaviera’s PDF, Fall Design Guide, and give it a bit.ly link.
Copy & paste the link into the edit box below, along with a confirmation greeting.
As soon as a new person signs up for Xaviera’s list, this will be the automated email they’ll receive. From there, that person can go ahead and enjoy the free content.
3. Offer another low-premium resource.
I briefly wrote about low-end offers in my last post, 7 Ways To Attract A Bigger Audience Now.
Basically, they’re called tripwires, and they’re designed to entice your readers further down your sales funnel by offering a small purchase.
Your new offer shouldn’t feel too heavy on them at this point because they’re still in the trust-building stage. The trick is to not scare away your potential customers with a high-end offer just yet . . . instead offer something on a small scale that will further break the ice and warm your customers up to you.
Inside the Fall Design Guide, Xaviera is offering this . . .
. . . a special checkout code to take 15% off on items in her ecommerce shop — such as lamps, rugs, picture frames, etc.
4. Upsell to high-premium content or services.
Through her Mailchimp analytics, Xaviera can now see who’s clicking on her emails and actually utilizing her low-premium offer.
This allows her to send designated emails based on those specific activities. Now, let’s create a new campaign and call it Fall Is Coming.
At this point, she wants to segment her list based on Recent Customers and send emails only to those who used her coupon code.
With these particular emails, Xaviera is only targeting those who have shown the strongest interest in her brand thus far. She plans to turn those low-premium customers into high-premium customers by upselling her interior design services with an exclusive email sequence.
The customers located this deep in her sales funnel are her most ideal and most profitable.
When implementing these steps for your own funnel, try to keep this same flow of customers continuously running down like oil.
Take notice of any patterns where people may be getting stuck in the same spot. (i.e. not engaging in any of your emails or never moving past your tripwire.) Immediately remedy the weak area, and make bold improvements that will boost conversions.