If you’ve finally decided to work Pinterest into your marketing strategy, good move.
Pinterest is a huge platform that reaches “83% of all women 25-54 in the US,” who definitely have money to spend.
This is a demographic that is on there to specifically shop online and plan for future purchases.
From outfit ideas to healthy food recipes to blogging tools, there are so many options and niches for an emerging brand to stand out in on Pinterest.
To get started…
Create a ton of visually-appealing content.
Your whole M.O. should be to get people to click on your images, repin them on their profiles, and click-through to an attached link that leads to your product page.
It’s all visual, and since it’s women that you’re most likely catering to, keep in mind that women want to see feminine, beautiful things.
Women want to see “pretty.”
So use lots of color palettes and images that are a reflection of that, i.e. various shades of pink and natural tones, flowers, etc.
Even better, if you’re interested in flatlay photography, it would be pretty cool to use shots that you took with your own camera. One of these days, I’ll start doing this myself. But for now, stock photos work!
Canva is an amazing resource that offers preset templates for your Pinterest images.
Search Pinterest in Canva’s search bar and use their 735px x 1102px template. Always use a vertical rectangle size so that it will display prominently in Pinterest’s search results when it’s all said and done.
Here are a few that I pinned on my profile…
Canva is super easy to use, and I highly recommend it! 👍🏾
Once you’ve created your own images and you’re ready to upload, don’t forget about SEO.
Don’t be lackadaisical about SEO either. Remember, it takes more than just a pretty picture to get people on your website.
They have to be able to find your content, so skipping over the inclusion of high-ranking keywords would only hurt your strategy.
Place yourself in the position of your potential buyer. What words do you think she would type into the search bar?
Add them into your image description box. Sprinkle them throughout your product description, and use a few as some hashtags.
Another place to take advantage of SEO is right under the Pinterest board title. Separate each interest with a comma – but you’re limited to only 500 characters.
Once you get into the swing of uploading your content, be sure that you keep up with it. Even if it’s just a few pins a day, be consistent so that you’re positioning yourself to emerge as a trusted brand on Pinterest.