If you’ve finally decided to work Pinterest into your marketing strategy, good move. Pinterest is a huge platform that reaches “83% of all women 25-54 in the US,” who definitely have money to spend. This is a demographic that is on there to specifically shop online and plan for future purchases. From outfit ideas to healthy food recipes to blogging tools, there are so many options and niches for an emerging brand to stand out in on Pinterest.
The thing about social media is that at this point, it’s never going to go away. Even as the landscape of digital marketing continues to change over the years, the innate need within humans to connect with each other, meet new people, share stories, and simply have a strong sense of community will remain.