Creative Genius

How To Really Get Inside Your Customer’s Head

I just finished reading Ca$hvertising, a classic book in sales, copywriting – and surprisingly – human psychology. Written by Drew Eric Whitman, this book came across my path right on time. I’ve been super interested in all things related to the subconscious mind lately – trying to figure out the hidden, underlying reasons of why we attract certain experiences in life and do the things we do.