Lauren Francis

Getting Started With Pinterest

If you’ve finally decided to work Pinterest into your marketing strategy, good move. Pinterest is a huge platform that reaches “83% of all women 25-54 in the US,” who definitely have money to spend. This is a demographic that is on there to specifically shop online and plan for future purchases. From outfit ideas to healthy food recipes to blogging tools, there are so many options and niches for an emerging brand to stand out in on Pinterest.

How To Really Get Inside Your Customer’s Head

I just finished reading Ca$hvertising, a classic book in sales, copywriting – and surprisingly – human psychology. Written by Drew Eric Whitman, this book came across my path right on time. I’ve been super interested in all things related to the subconscious mind lately – trying to figure out the hidden, underlying reasons of why we attract certain experiences in life and do the things we do.

Strengthening Your Content Pipeline

From conceptualizing different ideas to strategizing a marketing plan, your content will go through several checkpoints before it’s all said and done. As a content creator, you should understand the process of strengthening your content pipeline from beginning to end.

3 Things You Must Do To Grow A Social Media Following

The thing about social media is that at this point, it’s never going to go away. Even as the landscape of digital marketing continues to change over the years, the innate need within humans to connect with each other, meet new people, share stories, and simply have a strong sense of community will remain.