7 Ways To Attract A Bigger Blog Audience

Have you just launched your blog, but feel a little disappointed by your site statistics?

When you start a blog from the ground up, that’s how it is sometimes. And I’m sure it’s driving you nuts.

At this point, you’re probably more determined than ever to buckle down, do things the right way, and get your readership numbers up.

You can already see in your head how thriving your blog will be . . . with thousands of readers, a busy online community that helps others, and a folder full of receipts from your product sales.

In order to achieve those end results, you have to first break your vision down and turn it into a smaller goal: growing your blog audience first.

Of course, you can’t convert a product without people on your blog to consume information about it.

Therefore, increasing your site visitors should be your primary goal as of now. Here are 7 strategies you can do immediately to shoot your traffic numbers up:

1. Give people a defined reason to follow, bookmark, or subscribe to you.

Have a clear focus and mission.

Make your brand statement obvious when someone lands on your blog or social media presence.

In 15 words or less, can you describe what exactly you can do for the reader?

For example . . .

When you visit my Twitter page, in my bio I state that “I’m a copywriter who helps online entrepreneurs create, launch, and convert.”

From there, any interested reader within that niche might click on my link and end up on my website.

All because my statement was designed to speak directly to that person’s need, and it compelled them to come see what I’m about.

Here’s another example of a defined brand statement from The Finance Bar’s Instagram profile . . . “Committed to meeting you where you are on your finance journey.”

Any reader who stumbles across this page will immediately know they’ll be getting tips on how to manage, save, or invest their money.

Place your defined brand statement throughout different points in your platforms . . . in your bios, header banners, widgets, author information, about pages, video descriptions, and downloads. Make it stand out in as many places as possible so that the reader can easily identify him/herself as your perfect match.

2. Create a plethora of helpful content that your audience can learn from.

Give away loads of free content. This is what actually acts as your honeytrap.

Be generous with your industry advice, and you’ll begin to have more and more bees swarming around eating your honey. Know exactly what it is that your targeted readers are curious about . . . then over-deliver on your knowledge.

What questions are they asking in Google and on YouTube?

You have to position yourself to be the one to offer the best answers and resources.

Provide highly-detailed blog posts, ebooks, videos, podcasts, tutorials, and social media updates to stay on people’s collective radar.

And speaking of social media . . .

3. Stay proactive on major social platforms.

Actively promote your content on Twitter, Facebook, Instagram, Pinterest, Snapchat, Tumblr, and YouTube.

You actually don’t have to be on every single one . . . just a few.

Choose the ones where your target audience is most likely to be:

• interested in following a business
• receptive to advertising and pitching
• quickly searching for answers that your brand can provide

4. Blog frequently.

The frequency of your blog posts is a big deal. Why is that?

Because consistent updates let people know that your business is current and making moves. Consistency shows that you have a radiant confidence in your own brand, which in turn attracts the trust of others.

If you can make it a habit to blog at least once or twice per week, that’ll work wonders for increasing your blog traffic.

Here’s a freebie that I made . . . it’s a weekly blog calendar.

Click here to download it . . . then print out all 3 pages, and jot down your blogging goals. This calendar will help you stay accountable for maintaining your frequency of posts, especially if you prefer to put things in writing like I do.

5. Offer a newsletter.

The free content you’ll offer – articles, ebooks, videos, and such – should be on the other side of your newsletter opt-in.

Sign up for a host like Mailchimp or Aweber . . . then install the form on your website or landing page.

The purpose of this is to collect emails, which is the most important piece of information to have on a customer.

It’s especially valuable because the customer is willingly handing it over to you and trusting that they’ll receive something better in exchange for it.

Email addresses are a prize to have.

Take a piece of your free content and offer it through an email signup. Once the reader signs up, he or she would officially be in your sales funnel.

At that point, your free content is delivered, and you can begin an email sequence to pull your reader deeper and deeper into your funnel.

This is where you can offer tripwires . . . otherwise known as content priced at a low amount that will give your reader a sample of your high-premium content.

For example, you can offer an ebook for $12, and make another offer inside that ebook and its corresponding emails for a $147 course.

Your email sequence should work like a trail of breadcrumbs to your VIP content – like courses, masterclasses, and private consulting.

Here’s an example from Courtney of Think and Grow Chick . . .

When you click on the link from her Instagram bio, it takes you to her Linktree page with various offers to choose from.

After clicking on [FREE WORKBOOK + AUDIO] How To Do What You Love For A Living, you’re then redirected to a landing page that looks like this . . .

Once you select the Click to Download link, you would need to enter your name and email address to receive your free resource.

Offer something fun, enticing, and irresistible for your readers like Courtney’s workbook. Come up with your own ideas on how to package your knowledge into a bundle, and have it ready-made for your visitors.

6. Optimize your website.

Make sure your website is responsive . . . which means that the structure of the layout is changeable to different devices. Only install themes and landing pages that give you this option.

Did you know that 52% of internet site traffic is done on mobile?

Keep in mind that not everyone is browsing from their desktops. Most people are now using their smartphones to browse online, so make your website design flexible for mobile settings.

Also, use optimized keywords throughout your copy. Here’s an example of results that I searched for when I typed in the keyword “yoga” in Google Ads.

Search for the most popular terms that your audience would be looking for, and insert them sporadically throughout your content.

If you’re using WordPress, search for a good SEO plugin to use.

I use Yoast SEO. Here’s a snapshot of how it looks underneath this edit box I’m typing in. . .

You can see the problems and improvements I need to make before I publish this post, as well as a few things I did right so far.

7. Engage with others in online communities.

Sharing helpful comments for others to read shows off your expertise and gets people clicking on your profile.

Take Facebook groups for example . . .

There are a ton of groups with thousands of members to network with. Join a few, introduce yourself, and slowly start warming up to others. People are always asking questions in these groups . . . so take advantage of the opportunity to position yourself as a go-to person in your niche.

Also, if you use message boards as part of your marketing, you can insert your blog link in your signature. Every time you post a message, readers will be able to see a footnote area right underneath, which adds to your blog traffic.

After you’ve implemented these 7 strategies, study your analytics to evaluate how well they’ve worked for you. Tweak whatever needs to be changed.

Give it at least another solid month or so of blogging, creating new content, and building relationships with your readers before deciding where to go next with your brand strategy.

Posted by Lauren Francis

I'm a freelance copywriter who helps online entrepreneurs create websites, digital content, and marketing strategies. Be sure to sign up for my email list at the top of this page + get free access to my masterclass #LAUNCHPAD.