6 Content Marketing Books To Buy
Podcast: How To Set Up A Lead Generation System For Your Small Business
How To Add A Human Touch To Your Marketing Automation
3 Recommended Tools To Track Your Social Media Activity
Video: 10 Ways To Market Your Business To Mobile Users
5 Fonts That Will Make Your Web Copy Look Chic
How To Use Storytelling In Your B2B Case Studies
Why White Papers Are Still Vital To The B2B Market
A fellow copywriter and I were recently discussing in our Instagram DMs a few recommended books in marketing and copywriting. We both had one author in common — Bob Bly — who’s written a ton of books on how to be successful as a freelance copywriter.
In my search for other authors that may help us propel our careers, I found more than a few publications with 4 star ratings.
Managing Content Marketing is one by Robert Rose & Joe Pulizzi (some of my favorite industry colleagues over at Content Marketing Institute) that’s been at the top of book sales since its release in 2011. It details the how-to’s on coming up with a content marketing strategy, determining the best marketing channels, and measuring results. You can find it here on sale at Amazon.
Youtility by Jay Baer is my most recent personal read… and I love his down-to-earth writing style. He talks about marketing your brand to other companies or consumers with the spirit of helping and being of value… not just putting out marketing fluff. In fact, you can read a nice-sized preview of it here at Google Books before picking it up at the bookstore.
The preview to Content Rules by Ann Handley & CC Chapman, who are the masterminds behind MarketingProfs, is also available at Google Books. This one discusses how sharing content, such as, webinars, podcasts, and ebooks, can ignite your business and bring in new customers.
And a few other recommendations include Content Is Currency by Jon Wuebben, Content Chemistry by Andy Crestodina, and Wired For Story by Lisa Cron.
Any others you’d like to suggest?
In this recorded podcast, I’m discussing lead generation and content marketing, and how your small business can benefit from it. Have a listen…
In my last blog post, I gave a few links to some marketing automation tools to use for your social media management. If you already utilize those types of resources, then you already know that sending out links to your blog posts at 8am, 12pm, 3pm, and 5pm… on every one of your platforms… day in and day out… without any other type of interaction can get pretty mundane. In fact, one of the worst impressions you can give off in the social media world is coming across like a robot.
There’s a new term that’s emerging in the marketing industry called H2H — otherwise known as human to human. Some experts are even saying that the terms B2B and B2C are becoming outdated… H2H is really what marketing has evolved into in 2014.
Let me explain with that means.
Throughout your online presence, it’s important to vibe with people. And help them solve their pain points. And tell a joke. Share a funny story. Talk about what works well for you and give the next person some helpful hints.
Not just in synchronized content links… but in actual conversations.
For example, if your blog links are being distributed to LinkedIn every day, don’t just sit back and wait for people to like or comment on them. Post the link, but ask an open-ended question as well in order to kick off an active discussion.
(Notice how the best discussions usually have over 10 comments?)
Even if you’re a member of dozens of groups like I am, go into a handful of them and become known as a top contributor. Spread value and add that personal touch to your LinkedIn presence.
Same thing on Twitter. Try not to have your whole entire feed full of nothing but links. Manually go in and respond back your followers with tweets that lets them know that there’s a real person working behind your machine.
One great idea to do on Twitter is keyword research.
Go to the search bar and type in the key phrases or questions that your target market is asking… and if you discover someone that you can individually answer, @ them. Those types of situations are usually great PR for a company because that person will most likely retweet it and spread the word that your company ‘showed them some special attention.’
It’s easy to do, and it’s also fun. I’ve found that many of my own tweets that had some kind of human touch to it were favorited or responded back to a lot of times.
Has this kind of personal touch worked for your social media strategy?