It’s already the middle of November, and Black Friday, Cyber Monday and Christmas are right around the corner. It’s time to prepare your blog or e-commerce shop for an influx of new website visitors. Here are a few ideas to get you started…
Include holiday-themed fonts into your web copy.
Your blog’s side widgets are the perfect place to include Christmas-related advertising copy. All you need to do is go into the customization area of your blog’s dashboard and simply add in a graphic to the size of your choice. DaFont.com has a holiday subsection that offers downloadable typefaces, such as, snowflakes and gingerbread men. Here are a couple of samples…..
Make sure to include holiday-friendly calls-to-action, like this digital ad from Kohl’s.
The CTAs on their Christmas Gift Idea page not only offers a well-categorized product list, but gift cards, rewards cards, order tracking, and returns.
When creating similar content for your website, highlight special seasonal benefits, such as, free or express shipping and easy refunds or exchanges.
Sending out coupons to your newsletter subscribers is another great way to increase sales. Last year, 123Print.com sent this coupon to me advertising 40% off holiday cards, which is an idea that you can incorporate into your promotions as well. In the footer of your newsletter, make sure to include the expiration date and time for your offer, along with any other details.
Pop-up lead captures is a great tool to gain new subscribers and offer them special discounts. You can purchase these for pretty affordable rates from sites like Pop-Up Domination, which reports increased conversion rates of up to 500% by some users.
Last but not least, you’ll need to start writing new product descriptions for all of your holiday inventory. InternetRetailer.com emphasizes the importance of not just listing the basic components of each product, but explaining why it will benefit the potential buyer in a way that complements their style and personality. Take a look at how blogger, Summer Davis, revised a product description for the Apple iPad Mini:
Nice, right? With a human-to-human tone incorporated into your holiday copywriting, your potential buyers should connect with your brand message and add to their shopping cart.
Have you tried anything else that increased sales for your business for the holidays? Share in the comments!