I just finished reading Ca$hvertising, a classic book in sales, copywriting – and surprisingly – human psychology. Written by Drew Eric Whitman, this book came across my path right on time. I’ve been super interested in all things related to the subconscious mind lately – trying to figure out the hidden, underlying reasons of why we attract certain experiences in life and do the things we do.
From conceptualizing different ideas to strategizing a marketing plan, your content will go through several checkpoints before it’s all said and done. As a content creator, you should understand the process of strengthening your content pipeline from beginning to end.
The thing about social media is that at this point, it’s never going to go away. Even as the landscape of digital marketing continues to change over the years, the innate need within humans to connect with each other, meet new people, share stories, and simply have a strong sense of community will remain.